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 Tunnel Traffic (Best Visibility):
Most visible from Detroit/Windsor Tunnel border crossing. On average 600,000 vehicles per month pass through the tunnel on a monthly basis. With approximately 1.75 passengers in each vehicle, this translates to 1,050,000 impressions per month.
 Pedestrian Traffic at the Display:
It is estimated that 10 to 14 thousand people crowd this area on Friday and Saturday nights. Many of these people have traveled from the US to enjoy Windsor’s nightlife.
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Regional Demographics
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| Total Population |
0-30 miles:
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4,179,692 |
| 0-60 miles: |
6,255,430 |
| 0-90 miles: |
8,570,115 |
| 0-120 miles: |
12,350,510 |
| Average Household Income (USD) |
0-30 miles:
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$63,064 |
| 0-60 miles: |
$62,241 |
| 0-90 miles: |
$58,993 |
| 0-120 miles: |
$56,723 |
| Average Home Value (USD) |
0-30 miles:
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$180,341 |
| 0-60 miles: |
$175,298 |
| 0-90 miles: |
$163,484 |
| 0-120 miles: |
$155,284 |
| White Collar Employed |
0-30 miles:
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58.4 % |
| 0-60 miles: |
57 % |
| 0-90 miles: |
55.5 % |
| 0-120 miles: |
54.8 % |
| Average Disposable Income (USD) |
0-30 miles:
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$48,510 |
| 0-60 miles: |
$46,063 |
| 0-90 miles: |
$43,951 |
| 0-120 miles: |
$42,510 |
Other Demographics
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| Demographic Report |
| Center - Display Location - 374 Ouellette Ave |
301 OUELLETTE |
| Distance at: |
2 m From Display |
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Population (2004)
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Total |
% |
| 2003 Population |
63,812 |
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Sex (2004)
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Total |
% |
| Male |
31,586 |
49.5% |
| Female |
32,226 |
50.5% |
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2004 Total Households and Families
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Total |
% |
| Families |
15,833 |
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| Households |
28,441 |
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2004 Total Number of Housing
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Total |
% |
| Total Occupied Dwellings |
28,441 |
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| Owner-Occupied Dwellings |
13,879 |
48.8% |
| Renter-Occupied Dwellings |
14,562 |
51.2% |
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2004 Education Attainment
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Total |
% |
| Population Age 20+ |
48,878 |
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| < Gr 9 |
5,209 |
10.7% |
| Gr 9-13 |
16,867 |
34.5% |
| Without high school graduation certificate |
8,558 |
17.5% |
| With high school graduation certificate |
8,309 |
17.0% |
| Trades certificate or diploma |
4,317 |
8.8% |
| College |
9,793 |
20.0% |
| Without certificate or diploma |
3,708 |
7.6% |
| With certificate or diploma |
6,084 |
12.4% |
| University |
12,692 |
26.0% |
| Without degree |
4,539 |
9.3% |
| Without certificate or diploma |
3,703 |
7.6% |
| With certificate or diploma |
836 |
1.7% |
| With bachelor's degree or higher |
8,153 |
16.7% |
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2004 Size of Household
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Total |
% |
| 1 Person |
11,133 |
39.1% |
| 2 Person |
8,516 |
29.9% |
| 3 Person |
4,109 |
14.4% |
| 4-5 Person |
3,961 |
13.9% |
| 6+ Person |
722 |
2.5% |
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Income
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Total |
% |
| Total Families |
16,008 |
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| Total Households |
28,741 |
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| Average Family Income |
52,021 |
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| Average Household Income |
43,503 |
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government